Finding New Content to Keep Your Social Profiles Fresh
How Often Should You Post?
- Depends on the social channel and your goals
- Facebook: 1-2 times per day
- Twitter: 3-10 times per day
- Instagram: 1-2 times per day
- LinkedIn: 1 time per weekday
Take a peek at successful companies in your industry for more guidance
What Type of Content?
- Make it relevant to your industry
- Test out different topics to see what gets engagement
- Use hashtags to get your posts infront of relevant audiences
- Mix content you create with interesting news/articles/information
How Can I Post that Often?
- Be realistic - build a schedule you can keep up with
- Set up alerts to get relevant news that you can share
- Create a them with your posts to help keep you focused
- Use technology to help you discover new content and schedule your posts