Finding New Content to Keep Your Social Profiles Fresh

    How Often Should You Post?

    • Depends on the social channel and your goals
      • Facebook: 1-2 times per day
      • Twitter: 3-10 times per day
      • Instagram: 1-2 times per day
      • LinkedIn: 1 time per weekday

    Take a peek at successful companies in your industry for more guidance

    What Type of Content?

    • Make it relevant to your industry
    • Test out different topics to see what gets engagement
    • Use hashtags to get your posts infront of relevant audiences
    • Mix content you create with interesting news/articles/information

    How Can I Post that Often?

    • Be realistic - build a schedule you can keep up with
    • Set up alerts to get relevant news that you can share
    • Create a them with your posts to help keep you focused
    • Use technology to help you discover new content and schedule your posts