VIDEO: The Importance of Responding to Online Reviews

It's so important to respond to the reviews you receive online, but it can be such a daunting task with all of the review sites online. See why it's so important to engage with reviews and learn how technology can help you be more efficient.

Why Respond to Reviews?
-Builds loyalty with positive reviewers
-Humanizes your business to new customers
-Adds context to negative reviews
-Google has confirmed responding to reviews improves your local SEO
-A Yelp study showed that people are 33% more likely to upgrade their review if responded to

DO:
-Respond to every review on all platforms
-Try to respond within 24 hours if possible
-Use technology to aggregate your reviews and aid you in responding more effectively
DON’T:
-Respond to negative reviews when angry
-Think the customer is always right – Add context and show proof but in a positive way