This video will show you how to update the meta-data of your website, and show examples of how your should format your meta content to maximize your on-page SEO.
First off - what is Meta Data?
Meta data is the quick view title, description, and keywords for your webpage
Your meta title is typically the first thing indexed about your business on Google
In Google search, the meta title and description are what shows in the results
This is most people’s first encounter with your business, so you want it to clearly explain the page
Tips for your meta-title:
Your meta title is heavily relied on by Google as to what your webpage is about
You want to make sure whatever product/service that page is about is clearly listed
If you are a local business, it’s important to include the location (city, state for example)
A good format is (product/service | Location | Business Name)
Important factors for your meta-description:
Your meta description isn’t used all that much by Google for ranking, but is by searchers!
The description falls right below the title – is important to set your business apart
Should be less than three sentences, and give a call to action
If you have a special offer, include it here!