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VIDEO: Finding New Content for Regular Social Posting

How Often Should You Post?

  • Depends on the social channel and your goals

  • Facebook: 1-2 times per day

  • Twitter: 3-10 times per day

  • Instagram: 1-2 times per day

  • LinkedIn: 1 time per weekday

Take a peek at successful companies in your industry for more guidance

What Type of Content?

  • Make it relevant to your industry

  • Test out different topics to see what gets engagement

  • Use hashtags to get your posts infront of relevant audiences

  • Mix content you create with interesting news/articles/information

How Can I Post that Often?

  • Be realistic - build a schedule you can keep up with

  • Set up alerts to get relevant news that you can share

  • Create a them with your posts to help keep you focused

  • Use technology to help you discover new content and schedule your posts