Qebot Blog

Welcome to the Qebot blog! Find tips on local marketing and operations, get the latest technology updates, and learn how to leverage the Qebot platform to drive more customers to your business.

Media Publishers – Drive Revenues through Software Offerings

Media publishers – I’m talking newspapers, magazines, and online publications – have built some of the most successful sales organizations on the planet. Especially those selling to local markets. Calling on SMB’s to purchase local advertising in publications can be very lucrative, but also a grind for a sales team needing to prospect quality leads, engage them to gain interest, and retain the business month over month – particularly with a large chunk of the advertising spend moving over to search and social media over the past decade. But the fact still stands that you media publishers out there have built the organization, developed the resources and gained the know-how to sell into mass local markets while the market shrinks. Maybe it’s just time to expand your offerings.

This is where business software offerings could drastically change your business – driving new recurring revenues for your business, and filling your sales funnel with qualified advertising prospects:

Driving new revenues:

First off, offering software as a service to your customers is a great way for media publications to dramatically increase revenues very quickly and easily. Likely your organization is engaged with a large group of business owners, brands, and media buyers. These are businesses that you’ve built a relationship with you and are likely open to purchasing new tools they need from a trusted source. Getting a large bulk of clients on to a new offering for many publications could be as easy as sending out an email with an overview of your new offer and driving them to a landing page where they can DIY purchase and set up these tools on their own – easy money.

Fill your sales funnel with qualified leads:

Moreover, this gives you a new way to fill your pipeline with qualified leads for your advertising products. Say you start marketing a bundle of tools like a social dashboard, email marketing, review management, and directory listings. Business owners that are searching for and purchasing these types of tools are serious about marketing and growing their company. They are in a current mindset of driving more business and customers. These are the exact type of people you want your sales people talking to. Now, not only are you driving recurring revenue for your organization through these new products, you are branding yourself to these businesses as a trusted technology provider, and filling your sales funnel with warm leads that are much more likely to be interested in advertising services.

This is where Qebot can help. Our white labeled, out of the box suite of products allows media publications to build a bundle of tools, or sell software a-la-carte. We’ll manage all of your support and provide you with sales collateral and training. We can even help you set up your entire billing and paywall system, letting you set your own pricing and collect your revenue up front, so all you have to do is start marketing and selling your new suite of tools.

Schedule a demo of the platform and our publisher partnership program today.

Posted 3 days ago

Agencies – Drive Revenue & New Prospects via DIY Offerings

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The marketing agency world can be a tough place these days. New agencies spring up on a daily basis with a lack of barriers to entry, and the market is becoming crowded. So how do agencies, old and new, stay ahead of the game and differentiate themselves from the pack? How can you drive qualified prospects into your pipeline and increase your revenues at the same time.

DIY offerings can do just that. As an agency, offering a set of DIY tools and applications to the market allows you to drive new revenue. This might only be a couple hundred dollars per client in your pocket, but through smart marketing and advertising, it should be fairly easy to drive a lot of these to your business (I mean, you are a marketing agency, right?).  Many agencies we work with are seeing a typical cost of acquisition for these types of products sitting around the $30-40 mark – of which they are seeing payback on in under a months’ time.

Let’s say you create a bundle of tools (social platform, directory listings, review manager, email marketing) that closely relate to the services you offer. From here, you are now branding your agency to these businesses as a provider of necessary technology they can use to help market and grow their business. The best part is, if they are in the market to start buying marketing tools, they are serious about growing their business and are likely also ready to invest in higher level services to achieve their goals.

At this point, you’ve gained a paying customer with minimal overhead, driven some monthly recurring revenue, and have created a brand for yourself in the mind of this customer.

THIS IS WHERE THIS GETS INTERESTING!

With customers purchasing tools from your platform, you now have access to their marketing data – allowing you to see how they are doing on social, reputation management, local SEO, etc.. This information allows your sales team to approach businesses that are trying to find new ways of growing with real data and strategy points they can bring to a call – and since they are already buying products from you, they will be more likely to invest in the other tools you offer! A free consultation on how their marketing is performing could easily turn this customer, whom you are already making money on, into a full service client. Then you can simply use the tools that you are selling them to manage their account.

THIS IS WHERE QEBOT CAN HELP!

Let us be your partner in creating a white labeled solution that is tailored to your brand, business and agency that will increase revenue and drive quality prospects over the finish line.

Want to see a demo? Click here to speak with one of our partner success managers and get started.

Posted 2 weeks ago

Proving It to Our Clients

We get a lot of strange looks from clients and partners when they ask what our minimum commitment is, or what our contract length is, and we say “we don’t have any.” Especially in today’s SaaS market, this is almost unheard of. “How do you hedge against churn?” “What bundle of tools do I need to purchase then?” “How do you stay in business?” – all of these are the common follow up questions.

Our answer is simple – we believe we have the best product on the market, the best support to help you be successful, and we are here to prove it. If you aren’t happy with your product from Qebot, then we want you to find something that is going to better fit your needs. We don’t need to bundle or package our tools, or create tiers of offerings because data shows us that once a client starts using one or two tools on our platform, they love the experience and upsell themselves on other tools on the system. Or, if for some reason they don’t like or need a specific tool, they have the flexibility to cancel at any time.

We also put in the work to make sure that our clients and partners get the very best. Our business model is built on partnering with the very best software for each product we offer, and working closely with them to integrate that full functionality of their tool into our centralized system. Through Qebot, you can confidently buy knowing you are getting some of the most top rated software on the market – at or below market price.

Then, we diligently listen to our customers and continue to build and iterate based on the feedback we get from you – the daily users. Our support team, engineering team and partners are all in constant communication getting our client requests and questions into the hands of the people building the systems. We are always getting better.

And that’s why we don’t have contract periods, we don’t bundle, package, or tier our products, or have minimum commitments. We don’t even charge our agency and media partners for white labeling our platform. We don’t want your business to stay with us because you invested all of this money upfront – we want to truly partner with you – and for you to keep using Qebot because you love it. We believe in proving what we can do for our customers, and we’ve gotten pretty damn good at it.

Want to learn more about having the best software on the market in a single, centralized platform? Or about partnering with Qebot to offer tools and services to your clients? Check us out at Qebot.com or schedule a demo here.

Posted 5 weeks ago

How Centralizing Marketing Software Drives Better Active Usage

How Centralizing Marketing Software Drives Better Active Usage

Adoption of software can be a challenge for most businesses. Today’s online tools to run, manage, and market a company can do some pretty amazing things. But it also means that with each tool you activate for your business, there is one more task you now have to take care of on a daily basis. Admit it – how many times have you been sold on a technology you thought was the thing to change your whole company (and with active usage, regular monitoring, and continued education, it might well have), but 3 months later, you realize you haven’t logged into the system in the last 3 weeks. Or worse, you forget you even bought into the software, and now you have a recurring charge for something you’re team is not even using… It’s happened to all of us at some point. It’s also ultimately why the SaaS industry has a commonly high churn rate for its products.

This is where centralization can help. By having all of your software in one platform, you get a host of benefits, including saving time on daily tasks, paying a single itemized bill for your software, having a single support channel for all of your tools, and arguably most important – driving active usage!

Here’s how:

You’re reminded the tool is there. Most of us pretty religiously use a few key tools to run our business. Some examples could be your CRM, your appointment scheduler, review manager, or your point of sale system. You log into these systems on a regular basis to do the work important running and growing your company. Through centralization, all of the tools that you use are in one platform, so when you log in to manage a new lead in your CRM, you see your social media tool, or your email marketing tool, or your content marketing tool right there alongside your daily used software. If you see it or are alerted to it, you’re going to be much more apt to use it.

You get better education. Every software company has a newsletter that goes out on a monthly basis outlining the updates, case studies, and tips for using their technology. It’s a smart strategy to keep people engaged with their product, and hence, not give up on the tool. But when you are buying nine different tools from nine different vendors, those newsletters just become a burden. Through centralizing your tools, you’re also centralizing your education material. Imagine being able to get one newsletter per month that you could run through for all of your software updates and tips in a single pass. You’re much more likely to engage with that content and learn something new. Which leads to the next point –

A single support channel. One of the most challenging processes of using software is trying to get support when needed. Every company’s support system is different and unique. What’s the best way to get a hold of support for each tool – submit a ticket? Use chat? Send an email? Make a call? – What does this tool support vs. that other tool I have? You get to know the support documentation of one tool, but it’s completely different from these three other tools you use. Wouldn’t it be nice to learn one support process and have it be the same across all of your technology? What if you could send in one ticket relating to questions on three different tools? Support is the most important part of any software company, and making an easy to use and seamless process helps the user become much more comfortable using their tools.

Easily see what you are paying for. You have debits hitting your credit card multiple times per month from multiple companies. From an accounting perspective, this can become a nightmare. What are you even paying for? What does this company do again? Have I used this tool lately? – There are literally whole businesses built around giving you software to see what your recurring payments are per month to help you clean it up.  –  What if you had a single monthly bill, itemized and outlining what you are paying for. You can take a quick run through, see all of your licenses and payment for all of your software, and keep better tabs on tools you do or don’t need. Single billing helps you more easily realize and get rid of software that you truly are not actively using, and don’t foresee yourself continuing with.

Automation. When your tools are in a single platform, they are more easily connected in the background. With better connectivity, you get better automation. Better automation helps drive down your actual daily tasks, allowing the software to run and do what you need without your help – let the software work on autopilot and remove mundane tasks from your day, and I guarantee you will see the benefits, and love the tools you are purchasing all that much more.

Centralization is the future of software. It just makes sense from a usage, billing, support, and automation perspective. When looking for your next software, look for centralized systems like the Qebot platform, and drive better usage and results by having all your tools in one place.

Want to see a demo? Request a one-on-one here.

Posted 6 weeks ago

4 Reasons Marketing Agencies Should Offer DIY Tools

4 Reasons Marketing Agencies Should Offer DIY Tools

DIY and marketing agency services don’t typically go hand-in-hand. The two concepts are literally antithetical to each other. But the following four points will show you how offering DIY tools through your agency can actually make your sales team more productive, help you more effectively brand your business, create more check in opportunities, and drive more leads to your business.

1. Make your sales team more productive – Let’s face it, not all businesses your sales team calls upon are going to want or be able to afford full marketing services. Not matter how much qualifying you do, a large portion of your sales calls are just not going to buy services. What if you could turn those non-sales over to a DIY set of tools you offer, and make a couple hundred dollars per month, recurring revenue, with no account management or support overhead? Seems like a good way to turn those “no’s” into a recurring revenue stream.

2. Branding – By offering clients that aren’t quite ready to purchase full services a set of branded tools to help them do some of the work themselves, you’re keeping your agency bran in front of them. As they grow, they may eventually want to pass some of that work off to someone else to help manage it. Guess who they are going to go with? Most likely the company they’ve come to trust and are used to seeing on a daily basis. Play the long game without having to do anything.

3. Creates regular check in opportunities – By offering their DIY tools, you can run check up’s of your DIY customer’s marketing success. This gives your team reasons to touch base with them on a regular basis with insights and ideas on how they could be using social, reviews, email marketing, SEO, etc. more productively. Just another opportunity to offer your services – but this time with real data!

4. Drive more leads to your business – By marketing your DIY offerings you can drive prospects that are looking for new marketing and management software. When business owners sign up for your DIY offerings, your pipeline of qualified prospects for service-based add-ons grows. This strategy creates more channels for you to market yourself and fill the top of your funnel.

DIY might seem counter intuitive to the way a marketing agency operates, but as you can see from the above four points, it can actually open doors to more sales, increase marketshare, and drive higher revenues. If you’d like to learn more about how to get started offering these types of tools, check out how Qebot’s white labeled, centralized platform of marketing software can be your turnkey DIY platform. Schedule a demo of the system today.

Posted 8 weeks ago

Why Even Small Businesses Need a CRM

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Most small businesses that we talk to and work with believe that a CRM is something reserved for large enterprise organizations with thousands of clients to manage. As a small business, they’re thinking smaller picture and just need a way to keep it all organized. They have in their minds that a CRM would provide little to no benefit for their small company while costing an arm and a leg to both buy and implement.

This couldn’t be further from the truth! With the functionality built into most current CRM’s, paired with cost savings that have been driven from cloud based computing, CRM systems can operate in some facet for every business, at an affordable price for all. Today’s CRM’s can enable businesses to be more organized, glean insights into sales and marketing to drive more business, and even help with marketing campaigns, inventory management, supplier management, invoicing, sales enablement, and so much more.

Let’s take a look at 5 ways a CRM can help your small business be more successful.

1. Sales Productivity

If your business is running a sales organization, a CRM should be on the very top of your list for implementation. CRM software can help automate the mundane aspects of your sales cycle such as follow up emails and call scheduling, call tracking, prospect priority grading, sales projections, and more to help your team close more business. Through most of today’s CRM’s your sales person can walk the client right through the process from initial outreach, to close, contracts signed, invoices sent, and payment received – all in one place to help them be more efficient with their time – so they can prospect more business! Plus, it gives management clear insight into sales activity, allowing you to track and gauge important KPI’s that drive sales success.

2. Marketing Automation

Most quality CRM’s have great ways of helping create and automate marketing campaigns to drive more business. Walking your potential customers through a channel of proven steps that can create more conversion opportunities is what every marketer is tasked with doing. Automating those processes so that your marketing people can work on optimizing campaigns is the Holy Grail. From drip marketing based on specific attributes of the contact, to creating and tracking promotions, and driving leads into your CRM through advertising and then automatically messaging them pertinent information based on what ad they clicked. All ways to help you and your team drive better results at the end of your sales cycle.

3. Supplier Management

Let’s say for the purpose of this example that you are an ice cream shop that doesn’t have a need for the functionality of items one and two in this list. You don’t have sales reps and your business thrives on walk-by customers. Great! I bet your successful ice cream shop has suppliers that it needs to manage delivering your product. This is where CRM’s have really come into their own in the past few years – being able to help with so much more than just customer management. Many current CRM’s come with great tools to help you manage your suppliers, gauge your inventory, track receipts of products from vendors, prioritize preferred providers, and even pay your vendors. No more tracking supplies and suppliers on spreadsheets. Plus, you can automate a lot of process such as sending orders for more product once supplies get to a certain thresholds. Many systems can even integrate right into your POS systems and help you keep track of your inventory outflow right through the purchase process in real-time!

4. Loyalty Management

The beauty of a CRM is the ability to track what your customers are doing. Through each purchase you can see who your best customers are, and provide them with incentives to keep coming back. You can start to create a database of customers that seem to buy the most often, or purchase the most expensive products. This allows you to create profiles of potential customers that you tend to make the most money from. Take that information to your sales and marketing strategy to understand what types of customers to focus more time and resources on.

5. Project Management

One of the most important aspects of a CRM is helping your manage and align your businesses projects. Assign projects, cases, work orders, etc. to your team, and associate it right with the customer that the work is for. Keep track of time spent on projects so you can run your hourly billing right through the built in invoicing of your CRM. Moreover, if your team works in the field, get them situated with the mobile application of your CRM so that they can report, complete, and bill for projects or work orders for your customers right there on site so you don’t miss a thing.

This really is just a sample of what a CRM can do for small and medium sized businesses. The functionality of the CRM these days can help across your entire company – keeping you more efficient and effective, and allowing you to spend more time on what it is you and your team do best. And with systems like the CRM available on the Qebot platform costing only $25 per user per month, it’s really affordable enough for any business type.

Want to learn more about how a CRM might be effective for your business? Schedule a free consultation with our team here.

Posted 23 weeks ago

How Centralized Software Drives Agency Productivity and Efficiency

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Having the right tools is an obvious must for any quality digital agency. Being able to maximize productivity AND offer unique services, all while keeping overhead low, makes the difference between an agency that drives to the top, and those that stagnate.

Getting the most out of your resources is key to building and growing a marketing agency that not only delivers for your clients, but also allows you do so in an efficient and profitable way.

We ran a survey of our white label agency partners to see what using a centralized platform to manage their marketing software helped them accomplish, and here were the overwhelming four highlights that continued to come up:

  1. Standing apart with differentiated services and more offerings
  2. Increased team productivity
  3. Decreased overhead
  4. Increased sales activity through automation

Let’s break each one down just a bit…

1. Standing apart with differentiated services and more offerings:

With a quality, consolidated platform of tools, you are more likely to find and discover new technologies that could help you offer new services to your clients that your competitors are not. For example, many agencies look to the top of funnel as the area where they provide the most value to their clients. But if you are filling the funnel, and your client can’t close, they probably won’t be relying on your services for very long (whether it’s your fault or not).

Picture this instead: what if you offered sales consulting services, paired with automation that you can set up for your client through a CRM that you also offer, bundle all of it together, and generate increased revenue? With the CRM in the same platform as the rest of your client’s tools, you can help show them how you drive leads from top of funnel, then into their CRM, and finally, help walk them through a productive sales cycle process to close more leads. Good for them; more revenue opportunity for you.

2. Increased team productivity:

This one should be pretty obvious. With all of the marketing tools your account managers need to effectively manage their client’s workload (social, email marketing, review management, SEO, site building/landing pages, funnel creation, etc.) in a single platform, your AM team can save valuable time easily jumping from client to client, tool to tool, all with a single sign on. Moreover, since these tools already connect on the backend, your team won’t have to worry about running arduous, manual processes to get information from one place to another. Even your accounting team can reap the benefits of the platform. You can make their lives MUCH easier by having all of your marketing software purchases run through a single monthly invoice that can be itemized by agency units, brands, and specific clients.

3. Decreased overhead:

By having all of your digital tools in one platform, there are a few significant ways you reduce your agency’s overhead. First off, the tools themselves are typically cheaper – having your tools in a single platform means your provider has a single marketing and sales team that helped onboard you for a suite of tools, and their support and operational costs become more streamlined. This enables your platform provider to save a lot of overhead and pass those savings on to you.

Furthermore, you save money because your team is more productive. If your account managers can save a few hours a week, this translates into potentially managing more accounts - equating to  less human overhead for you, and potentially, more commission for them as they manage more accounts and thus more budget.

Lastly, with an aggregated system of marketing and sales tools that automatically connect in the backend, you don’t need to hire expensive developers to enable cross tool communication, or purchase third party systems like Zapier to get your tools talking. With tools that are already connected you can get right down to work from the start.

4. Increased sales productivity through automation:

Finally, get back to what you do best – marketing for your clients. Let automation take care of nurturing your leads through your sales cycle, bringing you in only for specific communication points, or to close the sale. This allows you to not only ensure you are making the right touch points with your prospects to nudge them towards a close, but also gives you back the valuable time that you’d be wasting drafting all those emails AND scheduling follow up. Now you can maximize your time doing the best work possible for your clients, and closing more accounts. Use these systems to help you market and drive sales at your agency alongside driving results for your clients!

The value in having a single platform for all of your marketing applications can have far reaching benefits for you and your business. But it’s important to find the right platform that works for you. If you’re looking for a system that can be white labeled (for free), is modular with all tools purchased a-la-carte so you can customize the platform to your clients and your needs, and offers a wide array of software to help you get the job done, check out the Qebot platform’s agency program here. Or email us at success@qebot.com to schedule a demo of the platform.

Posted 26 weeks ago

PRESS RELEASE - A Better way for SMBs to Discover, and Manage Technology

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The Qebot Marketplace and Platform is here to simplify technology for small and medium sized businesses

San Francisco, CA. March 8th, 2016. Technology and software for the small and medium sized business industry is getting better by the day. Software companies like Gusto and Zendesk are building enormous businesses by offering powerful, yet easy to use technology for the enormous SMB sector. But with new technologies popping up constantly, where can small businesses go to discover these systems? Moreover, how do they know they are quality companies and if they need eight different platforms, how does a small business owner keep up with it all?

Enter Qebot, a platform and marketplace targeted toward the small and medium sized business industry. Releasing an update for March sporting a new look, and upgraded analytics, Qebot is tackling the fragmented market head on. Partnered with some of the most highly rated SMB technologies available, such as Sendible, Mailjet, Uberall.com, and Shout About Us, Qebot consolidates the different technologies that a small business owner may need or want to run their business into a single, easy to use and manage portal.

Operating as a marketplace, Qebot offers business operator’s free access to the platform, where they can manage web analytics, user and multi-location access, an upcoming free loyalty program, and an open market to browse, discover, buy, and manage technologies that could help them run their business. By consolidating these technologies, Qebot is able to reduce time on day-to-day operations, decrease pricing on best-in-class technologies, and help cross-functionally measure marketing and sales campaigns to drastically increase conversion and sales.

“If you’re a small business owner, there are a ton of great marketing and operations products at your disposal, but unless you know what you’re looking for, you’re going to miss a lot of great resources or the prices will be out of your budget,” says Matthew White, CEO of Qebot. “That’s where we come in. We unify top-notch technology so business owners are not only able to find the best tools for their needs, but they can now purchase and manage it all through one portal. No more switching from web app to web app. Manage it all in one place, for a lower price tag, to save time and resources.”

Currently targeted to small businesses, franchises, and agent-oriented organizations (real-estate, insurance, financial planning), the Qebot platform has seen exceptional growth over the past year. In Spring 2016, Qebot plans to roll out their operations offerings as well, which will allow business owners and managers the opportunity to purchase tools like accounting software, payroll systems, and scheduling technologies, among a host of other partnered services. These products can be purchased a-la-carte and will be integrated into a single, easy to use platform at approachable prices for business owners. No bundling, no packaging, just the applications a small business needs. See how it works here.

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About Qebot: The Qebot Platform and Marketplace is the online portal to help small business owners discover and manage the digital tools they need to run their business and grow. Consolidation that provides better data analysis, cheaper tool pricing, and reduces time and resources spent on day-to-day tasks.

About Uberall.com: uberall.com is the leading Online Presence Management provider in Europe. The Berlin based technology company connects online customers with local businesses. uberall.com offers a unique platform, which enables companies of all sizes to manage their online presence (contact info, opening hours, images & videos, products & events, status updates etc.) across all major online directories, apps, maps, navigation systems, and review sites. Beyond helping local businesses being more easily found online, uberall.com monitors all relevant social platforms for customer interaction and allows local business to better engage with their audiences. uberall.com’s clients range from international corporations with thousands of branches to channel partners serving thousands of owner-operated local businesses from all industries.

About Shout About Us: Shout About Us is an industry leading SaaS based platform that provides local businesses an A to Z solution to manage their online reviews. The Shout About Us platform helps businesses increase on-line reviews/ratings, drive customer engagement, and gain useful business insights. 

About Sendible: Sendible is the leading social media management platform that enables companies of all sizes to efficiently and cost-effectively implement and manage a successful social media strategy. With more than 125,000 business users across the globe, UK-built Sendible, manages, monitors, tracks and analyses across the social sphere saving businesses time and resources while highlighting opportunities for growth.  As a pioneering platform borne out of the explosion of social media’s effect on marketing communications in late 2000s Sendible is praised by the business community for its unique ability to generate live leads. 

About Mailjet: Mailjet is a powerful all-in-one email service provider that enables online businesses to send transactional and marketing email and better understand their contacts send after send. Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each recipient, campaign and inbox. Founded in France in 2010, Mailjet is a market leader for email infrastructure and deliverability and serves more than 32,000 customers globally such as Galeries Lafayette, TagHeuer and Sketchfab. For more information, visit www.mailjet.com.

Posted 167 weeks ago
<p>With so many marketing technologies, how does a small business owner make heads or tails of it all? This is what drove Qebot into existence. Discover, purchase, and manage the marketing tools you need to drive success with the Qebot consolidated marketing and business administration platform.</p>

With so many marketing technologies, how does a small business owner make heads or tails of it all? This is what drove Qebot into existence. Discover, purchase, and manage the marketing tools you need to drive success with the Qebot consolidated marketing and business administration platform.

Posted 170 weeks ago

Manage Your Blog Schedule With Trello and Excel

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Watch our blogging related webinar to see more tools that make business blogging easier!

We all know the importance of maintaining a business blog. It’s crucial for website ranking and also for converting site visitors to customers. The challenge is that blogging can be a chore to keep up with.

Thankfully, there is a ton of technology available to make your life as a blogger easier. Here, we’ll focus on staying organized. With a couple free tools to plan out a blogging schedule and track the editorial process, you’ll have no trouble consistently publishing great content for your site.

Content: Managing the Editorial Process Using Trello

We love Trello’s simple, visual approach to project management, and running our blog editorial process is just one of many ways we use Trello over at Qebot. Click here for free access to the template used below.

If you’re new to Trello: Trello projects are called “boards" (the template used here is an example of a board). Trello boards are made up of columns, or “lists" (here, Ideas, Writing, Editing, etc.). Lists are made up of individual items, called “cards,” which can be dragged between lists.

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This functionality makes Trello great for moving projects through phases: When you’re ready to start writing a blog, move its card from the Ideas list to the Writing list. When it’s read for editing, move it to the Editing list, and so on.

Coming up with new blog ideas

Keep all of your blog ideas in one place! At Qebot, we use the Ideas list of our Trello board. Oftentimes, you’ll be struck with an idea for a blog topic spontaneously. With the Trello mobile app, you can easily add a new blog idea card from anywhere, without the risk of it being lost as a random note.

Trello is also great for fleshing out ideas. Team members can add comments to cards, creating a discussion around a blog topic, and vote on which ideas they like most.

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Tracking your blog from ideation through publishing

Trello makes it simple to manage a blog through each phase of the project, from ideation through publishing. Once you’ve committed to a blog idea, simply drag it from the Ideas list to the Writing list, and assign an author by adding one of your team members to the card.

The blog can be project managed right from the card. Authors can create todo lists for researching and writing tasks, and they can enlist the help of other team members by adding them to the card.

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Once a blog is written, its author can move it into the Editing column, and assign an editor. Edited blogs get moved to the Ready to Post column, and posted blogs get moved to Published.

One simple template gives you a repository for your content ideas, a platform for team collaboration throughout the writing process, and a way to track your blog from start to finish. Access the free Trello board template here!

The Big Picture: Maintaining a Blogging Calendar Using Excel

While Trello is great for managing the editorial process, it’s also important to maintain a high-level calendar of your blogging activity. A blogging calendar ensures that you have enough content prepared to release regular blogs, and it will keep your authors accountable for writing deadlines.

There are plenty of tools to that will work for creating a blogging calendar, but we love a simple spreadsheet. Download our free Excel template. Or if you’re collaborating with many users in your company, give our Google Sheets version a try

When it comes to content marketing, we always recommend businesses set goals that they can realistically meet. For small businesses new to blogging, we suggest starting with one blog a week.

Creating a link between Trello and Excel

Once you’ve committed to one of your blog ideas, move it to the idea column in Trello. Click on the card to open its details, and then click Share and more… Copy the card link to your clipboard and head over to your blog calendar spreadsheet.

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Paste the Trello card link in the Trello Link column of your calendar. Now you have direct link to your Trello card as it moves through the editorial process.

Filling out your calendar

Complete the Title and Details columns, so you have a general idea of what the blog will cover. If you haven’t thought of a title, make sure you have the Trello Link field complete, so you don’t lose track of your project.

The Author and Post Date columns may seem unnecessary, but we find them helpful in making clear who’s doing what and when each blog is due. Your blog authors will appreciate it too, knowing there’s a place where all deadlines are laid out.

Remember: blogging is a marketing activity! Use the Keywords and Target Demo columns to make sure you have a clear idea of which keywords you want to rank for and who you’re targeting. Once you’ve decided on targeting, consider how you will convert your readers. Do you want them to download content? Fill out a web form? Include your call-to-action in the CTA column to make sure it’s included in your blog.

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Stick to this procedure and you should find it much easier to keep up with your blogging goals. The best part is, both tools are free! Shoot for a blog a week, at first. Before you know it, content marketing will feel like second nature.

Download the templates:

Watch our blogging related webinar to see more tools that make business blogging easier!

Want to learn more about how Qebot can help you grow you business? Check us out at qebot.com.

Posted 178 weeks ago